Sheldon Mitchell Designs



At Sheldon Mitchell Designs our videography services strategy begins with you. What is the result you are after? IE increased sales, brand awareness, new services etc. Who is your target market and how can the power of video best enhance your communication, brand, and relationship with them while achieving tangible results including loyalty, trust, connection, inspiration, and communication.

What is the story we are trying to tell? What is your call to action? Is it video/interview driven or design driven, or both? What is the videography infrastructure? Do you have in place the infrastructure to show your videos? If not, Sheldon Mitchell Designs will make sure you do.

How can we best promote your videos or marketing campaign? IE social media (Twitter, Facebook, LinkedIn), e-newsletter, YouTube channel. We go beyond the basics of video production. At Sheldon Mitchell Designs, we work with you to develop a videography strategy that will ensure effective video production and marketing.

Every campaign we produce follows the following video production process:

Step 1: Project Briefing

Before we do anything, we work with you to define what type of video you need. Is it for marketing or training purposes? Who is the video aimed at? Where is it going to be shown? Whatever your vision is for the final product, we want to make sure our goals align.

Step 2: Creative Treatment

The creative treatment is the most important element of the production. It defines the concept, summarises the story and determines the creative approach of your video. A well-written creative treatment takes the light bulb glowing over your head and makes it visible to others. The Sheldon Mitchell Designs team is happy to work from an existing idea or develop a new one that meets your commercial objectives.

Step 3: Storyboarding

A storyboard is a written and visual outline of your video (typically delivered as a PDF). The storyboarding process helps us make sure the visual style and progression of the video reflect your expectations. It also helps minimise surprises and revisions once the video is complete.

Step 4: Logistics

With the creative treatment & storyboard of your video confirmed and signed off, we will then begin to plan & schedule the production of your video content from start to finish. Nothing is left to chance.

Step 5: Production

All of the work completed to this point will inform the production stage of your video, and ensure that it goes as smoothly as possible. If filming is required as part of the production process, we would welcome a contact “on set” to act as a technical consultant who can advise on accuracy and procedure.

Step 6: Editing

Once the production element of the project has been completed, we will go straight to work on the first draft of your video. The edit will be in keeping with the creative agreed in Step 3. All of the text and graphics used within the video will be produced in keeping with your brand guidelines.

Step 7: Sound Design

Once our editors have put on the finishing touches to your video, our professional sound designer adds sound effects and music to bring the video to life.

Step 8: Review & Approval

We will then send you an email with a link to a private online screening room where you view a Rough Cut of your video content. You will be able to comment and suggest changes where necessary. Each project comes standard with 2 rounds of revisions.

Step 9: Publishing & Marketing

Upon final approval, we’ll send over the completed video in the file type of your choice (typically .mov or .mp4). We can also help steer you in the right direction to publish it on your website, YouTube or Vimeo, setup video hosting and analytics, and optimize it for search engine results.

Step 10: Feedback

With the project “signed off” we would then like to ask you for a bit of feedback. Client service and high quality performance is very important to Sheldon Mitchell Designs. We consistently look to improve the customer experience and quality of our work.

To get a quote on your videography project contact (416) 906-3579 or email: